Originally written for Medill News Service. August Wasilowski, InContext Solutions research and development team member, doing a demonstration of one of the company’s virtual reality retail simulations. Kelly Calagna/MEDILL. Virtual reality flopped in the early 90s when consumers were left disenchanted, and often nauseated, by clunky experiences. However, technology and concept are finally meeting at a marketable crossroad for an innovative revival. “You put a headset on and